Read the full post >> Brent Adamson.
Of all the questions we receive at Gartner’s Sales practice, some of the toughest and most frequent revolve around key account management. “How do we build a successful key account management program?” “How do find effective key account managers (KAMs)?” “How do we equip them to succeed?” “How do we know which customers to put into the key account program in the first place?”
To read the full post go to Sales. We’ve shared this because we think it may be helpful to the insurance community.
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