Everybody wants more leads, and rightfully so. Leads (done right) beget sales. Sales beget revenue. Revenue leads to profits (usually). And profits mean everyone keeps their jobs. But lead gen, in B2B in particular, inevitably requires data. That data lives in the database, which is, in large measure, the brain of all lead gen initiatives. […] The post 4 Reasons Your Database is Hungover appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.
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