Read the full post >> [email protected] (Ben Jacobson).
Content marketing is getting complicated. The number of platforms we need to be active on has increased, from blogs to new social networks gaining steam. The types of content we need to create has gone up as well, as image-based content has become more popular and video has skyrocketed. And to complete this trifecta of pressure, we need to constantly tweak and optimize our publishing frequency of each type of content on each type of platform. It’s a lot to keep track of, so it’s important to simplify your content marketing strategy as much as possible, and focus on the channels that have a proven impact for your business.
To read the full post go to Marketing. We’ve shared this because we think it may be helpful to the insurance community.
If the link above doesn’t work, cut and paste this url into your web browser: https://blog.hubspot.com/marketing/repurposing-content-as-video