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Great deal! Buy now!! But why should people buy from your brand over the competition? That’s where your value proposition comes in. Here are five steps to test whether your value prop is helping you succeed–or fail. Read the full article at MarketingProfs

To read the full post go to MarketingProfs . We’ve shared this because we think it may be helpful to the insurance community.

If the link above doesn’t work, cut and paste this url into your web browser: https://www.marketingprofs.com/articles/2018/39906/are-your-value-propositions-working

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