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You may have heard of brand archetypes before, but have you ever really stopped to consider how they apply to your brand? Or how they might influence your positioning strategy and communication? From my research on the topic, I get a sense that archetypes are still widely undiscovered and those who have briefly encountered the […] The post Brand Archetypes: The Science Of Strategic Brand Personality appeared first on Marketo Marketing Blog – Best Practices and Thought Leadership.
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