by Dennis Carlson | Mar 23, 2018 | Account Based Marketing, Highlighted, Insurance Agency Marketing, Interviews, Podcasts, SEO, Uncategorized
Revenue Summit and B2B Growth Earlier this month I had the opportunity to be a guest on one of my favorite podcasts, the B2B Growth Show. While attending the Sales Hacker Revenue Summit in San Francisco I connected with the host of B2B Growth, James Carbary. We...
by Content Curated | Feb 12, 2018 | Account Based Marketing, Curated, Definitions, Insurance Agency Marketing, Resources
According to B2B Marketing leader Marketo, Account Based Marketing (ABM) is: An alternative B2B strategy that concentrates sales and marketing resources on a clearly defined set of target accounts within a market and employs personalized campaigns designed to resonate...
by Dennis Carlson | Feb 12, 2018 | Account Based Marketing, Insurance Agency Marketing, SEO
Local Insurance Agencies and Targeted Accounts Many smart benefits brokers and commercial insurance agencies have narrowed down their list of prospective clients to a handful of great local companies. While they may not know it, they are using a strategy known as...
