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3 Takeaways for Benefits Brokers from Revenue Summit

3 Takeaways for Benefits Brokers from Revenue Summit

by Dennis Carlson | Mar 23, 2018 | Account Based Marketing, Highlighted, Insurance Agency Marketing, Interviews, Podcasts, SEO, Uncategorized

Revenue Summit and B2B Growth Earlier this month I had the opportunity to be a guest on one of my favorite podcasts, the B2B Growth Show. While attending the Sales Hacker Revenue Summit in San Francisco I connected with the host of B2B Growth, James Carbary.  We...

What Is Account-Based Marketing?

by Content Curated | Feb 12, 2018 | Account Based Marketing, Curated, Definitions, Insurance Agency Marketing, Resources

According to B2B Marketing leader Marketo, Account Based Marketing (ABM) is: An alternative B2B strategy that concentrates sales and marketing resources on a clearly defined set of target accounts within a market and employs personalized campaigns designed to resonate...
4 Reasons SEO and Account Based Marketing are Perfect Together

4 Reasons SEO and Account Based Marketing are Perfect Together

by Dennis Carlson | Feb 12, 2018 | Account Based Marketing, Insurance Agency Marketing, SEO

Local Insurance Agencies and Targeted Accounts Many smart benefits brokers and commercial insurance agencies have narrowed down their list of prospective clients to a handful of great local companies.  While they may not know it, they are using a strategy known as...

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