by Dennis Carlson | Mar 22, 2018 | B2B Marketing, Highlighted, Insurance Agency Marketing, Insurance Marketing
Does Inbound Marketing work for Insurance Agencies? We talk to insurance agencies every day about how to get started with digital marketing. While we do employ many inbound marketing strategies in our process, we rarely discuss the benefits of inbound marketing...
by Dennis Carlson | Feb 15, 2018 | B2B Marketing, Highlighted, Insurance Agency Marketing, Insurance Marketing
B2B People are People Too We talk a lot about the difference between B2B marketing and B2C marketing, but the reality is there are plenty of similarities. Let’s start with an obvious one, in both cases, you’re marketing to humans. While we’re not...
by Dennis Carlson | Feb 12, 2018 | Content Marketing, Curated, Email Marketing, Highlighted, Insurance Agency Marketing, Insurance Marketing
Email marketing is far and away the most cost-effective channel for insurance agents to reach potential clients. In fact, recent studies highlight how email marketing can generate 4400% ROI and $44 for every $1 spent. This post, from the B2B Marketing blog, provides...
