Read the full post >> Mark Nardone.
It’s that time of the year – when all marketer’s stop to evaluate the performance of their brand and retool for the second half finish. How’s the awareness? What about your brand’s share of voice? How’s the customer experience during each stage of the purchasing journey? Do you feel like the brand resonates at each […] The post CMO Insights: Putting People Before Data appeared first on Marketing Insider Group.
To read the full post go to Marketing Insider Group. We’ve shared this because we think it may be helpful to the insurance community.
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