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Although consumers currently purchase more physical gift cards, digital gift card purchases are becoming increasingly popular, according to recent research from Blackhawk Network. Read the full article at MarketingProfs
To read the full post go to MarketingProfs Daily. We’ve shared this because we think it may be helpful to the insurance community.
If the link above doesn’t work, cut and paste this url into your web browser: https://www.marketingprofs.com/charts/2018/39647/consumers-gift-card-preferences-in-the-digital-age