Now more than ever, marketing has to prove its impact on the success of the business. All too often, it’s assumed that marketing exists solely to support sales, or that we throw fancy parties with nothing to show for our work. With the pressure increasing, it’s time for marketers to take control of the revenue […] The post [Ebook] Introducing The Definitive Guide to Marketing Metrics & Analytics appeared first on Marketo Marketing Blog – Best Practices and Thought Leadership.
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