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Read the full post >> Michael Brenner.

Personalization has been an important factor in online marketing success for quite some time. With the development of CRM software in the 1990s came the ability to use customer data – such as name – in marketing messages, and send communications based on previous interactions and preferences. While this method of marketing using customer information […] The post Enhance Personalization with Artificial Intelligence appeared first on Marketing Insider Group.

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