Read the full post >> Michael Brenner.

When done well, content marketing can be a valuable part of your overall B2B marketing strategy. In fact, content marketing is both more effective and cheaper than traditional methods of lead generation. Over three-quarters of respondents to the Content Marketing Institute’s B2B marketing survey reported success with their content marketing in 2018. However, content marketing needs […] The post How Technology Can Optimize Your B2B Content Marketing Strategy appeared first on Marketing Insider Group.

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