Read the full post >> Jay Baer.
Word of mouth influences more than 90% of B2B purchases. Yet, almost every B2B company takes it for granted. They just assume that customers will talk about the business. But that’s not how people really behave, is it? We discuss things that we don’t expect and ignore things we do expect. From a word-of-mouth perspective, […] The post How to Create a B2B Word-of-Mouth Marketing Strategy in 6 Steps appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.
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