Read the full post >> Michael Brenner.
There are two huge pitfalls when it comes to establishing how your organization will define and measure the ROI of your content marketing. One, getting lost in the numbers, focusing on too many key performance indicators and making it hard to get a clear picture of the impact your content is making. Or, two, focusing […] The post How to Define and Measure the ROI of Content Marketing? appeared first on Marketing Insider Group.
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