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Many marketing organizations lack the organizational structure to energize and optimize an ABM strategy and program. In some ways, Marketing’s traditional org chart may actually hinder ABM success. Read the full article at MarketingProfs
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If the link above doesn’t work, cut and paste this url into your web browser: https://www.marketingprofs.com/articles/2018/39730/how-to-ensure-abm-success-via-organizational-structure