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Read the full post >> Michael Brenner.

You know how powerful content marketing is for brand awareness, lead nurturing, and building lasting relationships with your customers. So do the 91 percent of B2B marketers who are using content marketing today. But, chances are, your organization’s executive team isn’t as excited about your content marketing efforts as you are. While content marketing budgets have been […] The post How to Gain Buy-In for Content Marketing appeared first on Marketing Insider Group.

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