Read the full post >> Ann Gynn.
If you want to be taken seriously as a content marketer, stop acting like a member of the PR team. If you want to show that content marketing is a distinct contributor to business results, stop using only PR metrics. Do this instead. Continue reading →
The post How to Get Content Marketing Wrong? Think Like a PR Person appeared first on Content Marketing Institute.
To read the full post go to Content Marketing Institute. We’ve shared this because we think it may be helpful to the insurance community.
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