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Creating content is a waste of time if your target audience isn’t consuming it. Here are three steps to creating content that prospects will care about. Read the full article at MarketingProfs

To read the full post go to MarketingProfs Daily. We’ve shared this because we think it may be helpful to the insurance community.

If the link above doesn’t work, cut and paste this url into your web browser: https://www.marketingprofs.com/articles/2018/39600/how-to-get-sales-prospects-to-care-about-your-marketing-content