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B2B influencer marketing can be tricky because B2B influencers may not have a big online presence. Here’s how you can find offline influencers so you can combine online and offline efforts to improve results throughout the sales process. Read the full article at MarketingProfs
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If the link above doesn’t work, cut and paste this url into your web browser: https://www.marketingprofs.com/articles/2018/39574/how-to-identify-offline-b2b-influencers-by-using-online-and-offline-methods