Read the full post >> Brian Carroll.
B2B lead generation has had to reinvent itself over the last decade. Sales have always used an account-based approach. Now marketing is getting on board by with account-based marketing. But it’s not an easy road. Here’s why: In the B2B, you’re never selling to an individual. He or she is almost always part of a buying […]
To read the full post go to B2B Lead Blog. We’ve shared this because we think it may be helpful to the insurance community.
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