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Events are often one of the biggest marketing expenses. If this is the case, why do so few of us measure the real impact of these initiatives? According to Event MB, 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech […] The post How to Measure Event Marketing Performance and ROI appeared first on Marketo Marketing Blog – Best Practices and Thought Leadership.

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