Read the full post >> kniemisto.
Account-based marketing is the ultimate personalization tool. Instead of incurring the unnecessary expense of marketing to broad swaths of the population, an account-centric strategy isolates key business accounts and markets directly to these individual units. By appealing to specific leaders and stakeholders who can benefit from what your company has to offer, you can make […] The post How to Use Automation to Fortify Your Account-Based Marketing Efforts appeared first on Marketo Marketing Blog – Best Practices and Thought Leadership.
To read the full post go to Marketo Marketing Blog. We’ve shared this because we think it may be helpful to the insurance community.
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