Read the full post >> Angela Hausman.
Influence marketing is all the rage. Influencers get paid big bucks to capitalize on their large networks in hopes that the brands they recommend will fly off the shelves. In fact, influencers have a more limited impact on purchases — and their biggest impact comes at a small, defined portion of the purchase cycle. Thus, […] The post Influencer Marketing: It’s Not A Funnel appeared first on Marketing Insider Group.
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