Read the full post >> kniemisto.
Marketing and sales team are active players in the blame game. While the sales team thinks the marketing team shared only contacts (read, unqualified leads), the marketing team blames the sales team for not being able to convert all the excellent qualified leads they hand off. Sound familiar? According to MarketingSherpa, 61% of B2B marketers […] The post Is Your Lead Really Sales Qualified? Here’s How To Tell appeared first on Marketo Marketing Blog – Best Practices and Thought Leadership.
To read the full post go to Marketo Marketing Blog. We’ve shared this because we think it may be helpful to the insurance community.
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