Half of you are opening this blog thinking “finally someone’s going to explain what I had been thinking for a long time”. The other half are probably thinking, “no, I read the latest report and the average number of touches to engage a prospect in 2019 was xyz”. OK, stop, right there. All the reports … Continue reading “It Takes 18 Touches On Average To Get a Response from a Prospect (But It’s a Terrible Strategy)"
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