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Read the full post >> Andrea Fryrear.

There are pretty much an unlimited number of factors that can impact the success or failure of an Agile marketing rollout. Organizational culture, team structure, strategic priorities, and tool selection are all on the short list of things can totally derail a group’s efforts to go Agile. But if we zoom in a little and […] The post Meet the Marketing Owner, Agile Marketing’s Make or Break Role appeared first on Marketing Insider Group.

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