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Read the full post >> Todd Lebo.

Marketing automation helps marketers get more done in less time, standardize processes, target specific audiences, unify data, capture and analyze metrics, personalize content, and much more. In fact, marketing automation is “very important” to the overall performance of marketing, according to 94% of the best-in-class marketers participating in a recent Ascend2 survey. But how do […] The post New Research Reveals How to Optimize Marketing Automation appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

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