Read the full post >> [email protected] (Jeffrey Vocell).
This article was written just for you. From the moment you log in to Facebook, to the shows recommended to you on Netflix, to the questions you have for Google, the content you most enjoy online was customized and served up to you for a reason. We’ve seen this behavior on Amazon for a long time, where we get products we personally love shown directly to us. Your visitors expect the same personalized experience on your own website — and in your calls-to-action (CTAs) as well.
To read the full post go to Marketing. We’ve shared this because we think it may be helpful to the insurance community.
If the link above doesn’t work, cut and paste this url into your web browser: https://blog.hubspot.com/marketing/personalized-calls-to-action-convert-better-data