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Dennis chats with The D.I. Coach, Chris Carlson about how benefits brokers and advisors can better position (or start positioning for the first time) disability insurance with their clients.

Chris began his insurance career as a Brokerage Consultant with Provident Life
and Accident in 1984.  After working with Provident as a Consultant, District
Manager and Branch Manager, he formed his own independent Disability
Insurance Marketing Organization in 1995.
Chris’s organization eventually became the D.I. sales office for Ascensus
Insurance Services. When Ascensus was purchased by BISYS, he became the
National Sales Manager for the BISYS D.I. Center.
Chris founded The D.I. Coach to fill the education void left by the disability
insurance carriers. He combines his knowledge of the D.I. industry with his
coaching expertise to provide a truly unique perspective in his coaching of

Chris is the author of six books to include, Prospecting Through Positioning
For The Financial Advisor, The Napkin Advisor and The Broker’s Broker.
He works with producers to help them fill their pipelines with highly-qualified
prospects while establishing themselves as the recognized authority in their
market niche.

Reach out to Chris at [email protected]


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