by Content Curated | Mar 29, 2019 | Curated, Insurance Agency Marketing
Read the full post >> kniemisto. Account-based marketing (ABM) is neither a product nor a point solution. Rather, it’s a strategy, a mindset, and ultimately a cultural movement. Done correctly, this culture shift leads to better sales and marketing partnership, and...
by Content Curated | Mar 28, 2019 | Curated, Insurance Agency Marketing
Read the full post >> kniemisto. Steve Lucas, SVP of Marketo, an Adobe company, on Thursday challenged the thousands of attendees at Adobe Summit—The Digital Experience Conference to make every experience count. “Experience,” he said, “is the line between epic and...
by Content Curated | Oct 22, 2018 | Curated, Insurance Agency Marketing
Read the full post >> kniemisto. In reviewing the latest research on account-based marketing (ABM) best practices, it struck me that they mirror what sales and marketing leaders have tried to follow for decades. There is, of course, a modern twist to them. It reflects...
by Content Curated | Aug 30, 2018 | Curated, Insurance Agency Marketing
Read the full post >> kniemisto. Today, email is not just about promoting your brand offerings. It is about giving your subscribers and customers a personalized and relevant experience and creating accessible emails to reach out to each and everyone, including people...
by Content Curated | Aug 27, 2018 | Curated, Insurance Agency Marketing
Read the full post >> kniemisto. It’s something you may not even realize, but as a consumer, you’re getting served personalized experiences left and right. From your Netflix recommendations to your suggested Spotify playlists, nearly everything we interact with online...
