by Content Curated | Dec 19, 2018 | Curated, Insurance Agency Marketing
Read the full post >> Jay Baer. Word of mouth influences more than 90% of B2B purchases. Yet, almost every B2B company takes it for granted. They just assume that customers will talk about the business. But that’s not how people really behave, is it? We discuss things...
by Content Curated | Dec 11, 2018 | Curated, Insurance Agency Marketing
Read the full post >> Jay Baer. We’re a virtual company here at Convince & Convert. A few years ago, we were drowning in text-based communication, with a seemingly endless barrage of text-based emails flying back and forth. When we were at our annual planning...
by Content Curated | Dec 7, 2018 | Curated, Insurance Agency Marketing
Read the full post >> Jay Baer. Do you become a different marketer during the holiday season? Until it begins, you spend countless hours researching your audiences, building buyer personas, and executing strategies that put the customer’s experience first. All of your...
by Content Curated | Dec 5, 2018 | Curated, Insurance Agency Marketing
Read the full post >> Jay Baer. Everybody wants more leads, and rightfully so. Leads (done right) beget sales. Sales beget revenue. Revenue leads to profits (usually). And profits mean everyone keeps their jobs. But lead gen, in B2B in particular, inevitably requires...
by Content Curated | Nov 20, 2018 | Curated, Insurance Agency Marketing
Read the full post >> Jay Baer. I’m really not sure what I think about this, so I’d love to discuss with you on Facebook, Linkedin, Twitter, or wherever…. As I write this, it’s Thanksgiving Week in the United States, which means millions of people will spend billions...
