by Content Curated | Mar 27, 2019 | Curated, Insurance Agency Marketing
Read the full post >> Collin Cadmus. Sales will always be a persuasion game, but the biggest obstacles to success are actually cognitive biases rooted deep in the human brain. The brain has evolved in strange ways. It has developed mental shortcuts around rational...
by Content Curated | Mar 21, 2019 | Curated, Insurance Agency Marketing
Read the full post >> Joan. According to the 2019 State of Competitive Intelligence, companies who share competitive intelligence with their organization on a daily basis are 84% more likely to see an increase in revenue. So how can marketing and sales teams leverage...
by Content Curated | Mar 19, 2019 | Curated, Insurance Agency Marketing
Read the full post >> Joan. Launching a successful sales enablement program looks different at every organization but must include three things: organizational alignment, cross-functional adoption, and measurable acceleration. Kira Greer, Global Sales Enablement at...
by Content Curated | Mar 18, 2019 | Curated, Insurance Agency Marketing
Read the full post >> Joan. Sales cycles are getting longer and more complex. Buyers are more informed (and demanding) than in the past, and reps are busier than ever – in fact, on average, only 34% of a rep’s time is being spent on selling each week. What steps can...
by Content Curated | Mar 9, 2019 | Curated, Insurance Agency Marketing
Read the full post >> Joan. It’s tempting for salespeople to grossly overestimate how many prospects they meet at a conference will close. And, this should be no surprise. In no other setting are buyers this nice to us! It’s great. It’s amazing. And, It’s almost a...
