by Content Curated | Jan 9, 2019 | Curated, Insurance Agency Marketing
Read the full post >> Brian Carroll. B2B lead generation has had to reinvent itself over the last decade. Sales have always used an account-based approach. Now marketing is getting on board by with account-based marketing. But it’s not an easy road. Here’s why: In the...
by Content Curated | Nov 20, 2018 | Curated, Insurance Agency Marketing
Read the full post >> Brian Carroll. No one will ever say “we don’t focus on the customer.” But, most marketers are bad at empathizing with customers. Let me explain: Dr. Johannes Huttula did a study with 480 experienced marketing managers. They asked marketers to...
by Content Curated | Nov 13, 2018 | Curated, Insurance Agency Marketing
Read the full post >> Brian Carroll. We have more sales and marketing technology to reach our customers, but they’re increasingly tuning us out. In short: we’re getting more disconnected from customers. Something is missing. Even though our tools become increasingly...
by Content Curated | Oct 30, 2018 | Curated, Insurance Agency Marketing
Read the full post >> Brian Carroll. Growth for B2B is hard. It used to be that you could accelerate growth with huge customer acquisition. Ramping up your sales and marketing is not enough to sustain growth. Today, the best companies are growing through customer...
by Content Curated | Oct 10, 2018 | Curated, Insurance Agency Marketing
Read the full post >> Brian Carroll. People buy from people, not companies. At its core, ABM is about relationships between people. I was reminded of this while talking with a VP of Marketing who stopped their account based marketing campaigns to “go deep” in a few...
