by Content Curated | Feb 13, 2019 | Curated, Insurance Agency Marketing
Read the full post >> kniemisto. “Basic” is a bad word. OK, maybe that’s a stretch. But it’s certainly not an inspiring word. If basic is all we aim for, we fail as marketers. That’s especially true when it comes to personalization. Addressing an email to an...
by Content Curated | Jan 11, 2019 | Curated, Insurance Agency Marketing
Read the full post >> kniemisto. As marketing professionals, we do market research, develop buyer personas, conduct thorough keyword research, and track user behavior on and off our websites through automation and technology. One skill set that separates great...
by Content Curated | Nov 19, 2018 | Curated, Insurance Agency Marketing
Read the full post >> kniemisto. As an avid hiker and kayaker, I understand the value of deciphering complex landscapes to identify the fastest, safest, and most successful journey. As a marketer & consultant, I often apply the same skills to decipher digital...
by Content Curated | Oct 3, 2018 | Curated, Insurance Agency Marketing
Read the full post >> kniemisto. If you spend even a couple of hours listening to the marketing department conversations at Uberflip, I guarantee you’ll hear the word “experience” come up at least a few times. Whether it’s the demand generation team evaluating our...
by Content Curated | Jul 16, 2018 | Curated, Insurance Agency Marketing
Read the full post >> kniemisto. Of late, I’ve had a personal breakthrough in the way that I look at delivering personalized experiences to customers within our ever-expanding digital world. Sometimes it can appear to be such a distant vision or complex idea to...
