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Unlike passive forms of marketing, experiential is an active, multidimensional vehicle that connects with customers on a deeper, more emotional level. Read the full article at MarketingProfs
To read the full post go to MarketingProfs Daily. We’ve shared this because we think it may be helpful to the insurance community.
If the link above doesn’t work, cut and paste this url into your web browser: https://www.marketingprofs.com/articles/2018/34820/taking-experiential-marketing-beyond-events-and-the-tradeshow-floor