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Read the full post >> [email protected] (Meredith Hart).

Have you ever thought of turning your passion into a business? Many businesses offer a wide range of products or services but struggle to become the market leader for each of their offerings. Instead of targeting a broad population, your idea could focus on a small portion of potential customers. Narrowing your scope provides the opportunity to be the best at what you do.

To read the full post go to Sales. We’ve shared this because we think it may be helpful to the insurance community.

If the link above doesn’t work, cut and paste this url into your web browser: https://blog.hubspot.com/sales/niche-market

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