Read the full post >> Steve Olenski.
It’s not as cutting edge as it was a few years ago to choose an influencer, rather than a more established celebrity, for your marketing campaign. But for many traditional marketing teams, utilizing an influencer to the best of their ability is still some way outside of the comfort zone. One of the best ways […] The post The Benefits of Cross-Channel Influencer Marketing Campaigns appeared first on Marketing Insider Group.
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