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Want to organize your data so it’s actually usable? DMPs help marketers manage data, allowing you to deliver better customer experiences, increase engagement, and improve ROI. Here’s what to look for in a DMP. Read the full article at MarketingProfs
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If the link above doesn’t work, cut and paste this url into your web browser: https://www.marketingprofs.com/articles/2018/34857/the-secret-to-more-effective-campaigns-a-data-management-platform