Read the full post >> Douglas Burdett.
For the 186th episode of The Marketing Book Podcast, I interviewed Allan Dib, author of The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd. There’s a lot of confusion and mystification (particularly with non-marketing management) about what actually should go into a marketing plan. Many view marketing plans […] The post Weekend Reading: “The 1-Page Marketing Plan” by Allan Dib appeared first on Marketing Insider Group.
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