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Read the full post >> Michael Brenner.

Traditional marketing is not as effective today as it used to be. People – understandably – prefer messaging and content that directly speaks to their needs and goals over being bombarded with brand advertising. 71 percent of internet users feel that ads are more intrusive than they were just a few years ago. Content marketing, on the […] The post What Consumers Want More of at Marketing Events appeared first on Marketing Insider Group.

To read the full post go to Marketing Insider Group. We’ve shared this because we think it may be helpful to the insurance community.

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