Read the full post >> Michael Brenner.
A/B or split testing has been the standard way to optimize marketing campaigns for years. Google first ran an A/B test in 2000 to identify the optimum number of searches to display on its result pages. Today A/B testing is common practice in many different digital marketing channels including display ads, landing pages, email marketing, […] The post Why AI is Better Than A/B Testing appeared first on Marketing Insider Group.
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