Read the full post >> kniemisto.
If you’re in B2C marketing—especially email marketing—you’ve likely seen an incredibly complex decision tree at some point. Decision trees are often the web of interconnected steps that define how buyers receive email marketing messages. If this, then that. If this other option, then that other option. The more complex the decision tree—the thinking goes—the more […] The post Why Decision Trees Are Terrible for Omni-Channel Marketing appeared first on Marketo Marketing Blog – Best Practices and Thought Leadership.
To read the full post go to Marketo Marketing Blog. We’ve shared this because we think it may be helpful to the insurance community.
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