Read the full post >> Jay Baer.
There’s a trend in marketing, fueled by social media, of businesses trying to garner publicity by doing something special for a customer. Known as “surprise and delight” in the social media community, these initiatives typically involve finding a customer via Twitter or Facebook and then aligning operations to create a “magic moment” for that one […] The post Why Surprise and Delight is an Ineffective Word of Mouth Strategy appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.
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