Not all SEO is equal.
If you’re a local benefits brokerage or commercial insurance agency and you’re target clients are primarily local, you should be using a very particular SEO strategy, Local SEO.
For a great overview on how to make Local SEO work for you go to www.b2bmarketing.net. We’ve shared this because we think it may be helpful to the insurance community.
If the link above doesn’t work, cut and paste this url into your web browser: https://www.b2bmarketing.net/en/resources/blog/why-you-should-be-using-local-seo
For a deep dive into SEO for Beginners go to: