Read the full post >> [email protected] (Clifford Chi).
Some marketers might have an unhealthy obsession with metrics — they track too many of them. Maybe we think we can prove any marketing campaign is producing results if there’s a eye-catching percentage by its name. But, deep down, we all know that some metrics are more revealing than others.
To read the full post go to Marketing. We’ve shared this because we think it may be helpful to the insurance community.
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