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Close alignment and cooperation between Sales and Marketing is key to a successful account-based marketing program. Here’s how you can set up your ABM program for success and avoid common mistakes. Read the full article at MarketingProfs
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If the link above doesn’t work, cut and paste this url into your web browser: https://www.marketingprofs.com/articles/2018/40209/10-steps-to-set-up-your-abm-program-and-10-mistakes-to-avoid