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Read the full post >> [email protected] (Aja Frost).

Sales objections are part of the job. And salespeople commonly come up against the competitor objection when talking to new prospects. As soon as the buyer realizes the nature or function of your product, she says something along the lines of, “We already work with Competitor X," or "We already have a supplier for that."

To read the full post go to Sales. We’ve shared this because we think it may be helpful to the insurance community.

If the link above doesn’t work, cut and paste this url into your web browser: https://blog.hubspot.com/sales/competitor-objection-responses

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