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Account-based marketing (ABM) is neither a product nor a point solution. Rather, it’s a strategy, a mindset, and ultimately a cultural movement. Done correctly, this culture shift leads to better sales and marketing partnership, and eventually the ability to maximize revenue potential together with sales. On the marketing side, ABM forces them to think like […] The post 3 Strategies to Kick-Start your ABM Efforts appeared first on Marketo Marketing Blog – Best Practices and Thought Leadership.
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