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Read the full post >> [email protected] (Clifford Chi).

Uber, Amazon, Netflix, Airbnb, and Tesla all have one thing in common: even though they’re some of the best brands in tech, the strength and viability of their business models are what propel them to the top of their industries. A compelling brand image can attract a lot of attention and new customers, but without a sound and realistic business model to monetize all that attention and retain those customers, you’ll never grow or reach your potential as a business.

To read the full post go to Marketing. We’ve shared this because we think it may be helpful to the insurance community.

If the link above doesn’t work, cut and paste this url into your web browser: https://blog.hubspot.com/marketing/business-model

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